Circulation: subscription management and marketing metrics

Improve forecasting, optimize pricing strategies, retain your readership reduce churn and boosts renewals. Metrics are vital for media companies to drive revenue, understand audiences, retain subscribers, optimize content and marketing, measure ROI, and remain competitive:

Circ2, a complete subscription and marketing management solution

Managing subscriptions and analysing metrics like churn rate, conversion rate, and ARPU, media companies optimize pricing and offerings for revenue. Metrics such as click-through rates, engagement, and demographics inform tailored content and marketing efforts.

Circ2 is a comprehensive subscription solution for managing your user database, including payments and subscriptions for your print and digital users. Analysing consumption patterns and conversion rates helps identify and enhance high-performing content.

Through customized analysis it allows publishers to analyse user behaviour, understand purchasing trends, evaluate the effectiveness of promotions, and then decide what actions to implement to increase and engage their readership.

For more information or a demo please contact us.

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Metered Paywall

This is a crucial tool for media organizations, offering a balanced approach to content accessibility and revenue generation.

By providing a limited number of free articles or content views before requiring a subscription, it encourages reader engagement while monetizing valuable content.  With flexibility and adaptability, Tecnavia metered paywall empowers media companies to maintain quality content, attract loyal readers, and surf the digital landscape effectively.

Protect your content and give value to your work, keeping your content exclusive and acquiring new customers without sacrificing valuable traffic and advertising revenue. Generate new revenues capturing digital-subscribers and increasing your print edition sales. This model not only drives revenue but also facilitates subscriber acquisition, audience engagement, and data-driven insights into user behaviour.

Single Sign-On

Tecnavia Single Sign-On (SSO) authentication process allows users to get access to multiple applications entering just one username and password.

Safe and comfortable cloud solution:

• The process authenticates the user for all the applications they have been given rights to and eliminates further prompts when they switch applications during a particular session
• New business opportunities through a comprehensive web portal.
• Just ONE username and password for a unique database allows you to know your readers preferences better so you can offer various subscription options according to the type of device, user and content.
• Integration with Tecnavia Metered Paywall

Third Party login

With Third Party Login mode, authentication can be setup with an existing database so that users may login to digital replica with an existing username and password for your website or other products.

An API (Application programming interface) allows a quick and easy integration.

Users will sign into the existing database and based on their current status will be routed accordingly.

For more information or a demo please contact us.